Okay. So.
Here’s what we’re doing:
We want to make fashion ethical. We want you to be confident that the clothes you wear don’t just look good, they also reflect your values – values like kindness, justice, and sustainability.
We haven’t started shipping clothes, yet… but we’re getting close! We’ve just placed an order for the first 100 tee shirts. We’ll update you when we have them in our hot little hands.
Kindness
Kindness as an over-arching principle. Kindness towards the earth, and towards all the people along the way who brought you the clothes you wear, from the fiber farmers to the delivery drivers.
Justice
Justice for the employees who make your clothes. You want them to get paid fairly for the work they do, and for them to be able to look after their families and build a better life with the money they get paid.
Sustainability
Sustainability of how your purchase choices affect the environment. From carbon footprint to material to end-of-life-cycle waste management.
Our aim is to provide for you the most ethical item of clothing you will ever wear.
Come back soon, we’ll have more news for you in the next few weeks and months.
If you want to stay up-to-date with the project as it progresses, sign up here:
Keep it ethical!
The L.E.A.F. Team